There are no quick wins in the business of marketing, but if you can be the first in your sector to do something different you can punch above your weight.

Back in the late nineties having a website gave you an advantage over your competitors, today every business has a website. With Social Video there’s an opportunity still to be the first in your market to do it well, in a few years time everyone will be doing it.

Like any new marketing platform figuring out the best way to approach it requires some experimentation and you have to develop your own best practice, but the rewards for being brave and leading the way can quickly outweigh the pain of the learning curve as it can give you that rare opportunity to really stand out from your competitors even if you have a smaller marketing budget than them.