It is perhaps not surprising that, in a study conducted by Buffer, video came out on top as the most engaging type of post on Facebook. What is remarkable is the extent to which this is the case, out-stripping other types by a country mile.

And this is precisely why we felt we needed to develop a new approach to video production to support organisations wanting to use video on their social media platforms. The traditional approach to video production just isn’t viable and agile enough to answer the demands of a social video campaign, but with a change of mindset and approach it can be.