We’ll be donning our black tie on 8th February 2018 to go to the TES Independent School Awards as we’ve been selected as finalists for “Best Marketing Campaign” for the work we do with Homefield School.
When I first met Homefield in 2015 they said they wanted to do something different to the usual video marketing you see in the schools sector, so I took them at their word and presented a series of creative concepts that did just that. We got the green light and to this day continue to create video content for them.
Was Homefield brave to #BeDifferent? Perhaps. They were certainly right to #BeDifferent. The campaign has worked. Being shortlisted for this award is an endorsement of that but it also validates my key beliefs that,
- It is important to spend quality time on developing original creative concepts that can tell the story behind your marketing messages.
- The power of those stories will come through if you build a whole library of video content that you publish regularly over a sustained period of time. Drip. Drip. Drip.
This has only been possible to do because of the close collaborative relationship Homefield has fostered with us, because they dared to #BeDifferent and because they have been willing to invest in a long-term relationship. Thank you Homefield.