Johnnie Walker Drink Driving Simulator


Mika Hakkinen in the Johnnie Walker Simulator.

People were encouraged to try out the drink drive simulator to see the effect of drinking on their driving, as part of Johnnie Walker’s responsible drinking campaign.

We shot this in a studio in London and the films were displayed on large digital outdoor screens at events and in the simulator itself.  It also appeared on the Johnnie Walker website.